

Mission Statement
To provide objective and unbiased value-added consulting services related to wealth management, investment management, financial planning and financial wellness for credit unions, better enabling them to improve the financial lives of their members by proactively helping members to achieve their most important financial goals.

Consulting Services for Credit Unions
Customized Consulting Engagements - Wealth Managment and Financial Wellness

Wealth Management Consulting
Wealth Management Program Consulting
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Start-up Program Planning​
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Existing and Potential Vendor Reviews

Financial Wellness Services Consulting
Internal Resource and Services Review​s
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Existing and Potential Vendor Reviews

Lifelong "Financial Wellness For All" Strategy Development
Cradle-to-Grave Services Strategy Development​
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Service Delivery Methods Review
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Vendor Reviews
Hello
My name is Sheldon Reynolds
Leverage my experience and expertise when you have important wealth management or financial wellness decisions to make for your members. With over three decades of financial services experience, including serving as President of Financial Wellness at a large credit union and Vice President Trust and Investments at a multi-credit union wealth management CUSO, I can help guide your credit union through the decision making process.

Members working in retirement - is it a crisis?
By Sheldon B. Reynolds, CFA
If you are connected with me on LinkedIn, then you are likely aware that I post polls there on a regular basis. Those polls serve to help me to learn more about the opinions of credit union staffers on various financial wellness, wealth management and economic topics.
I post these polls to my own connections as well as to three credit union-centric LinkedIn groups. While these polls are not scientific, I do believe that they provide some insight for me about what credit union staffers at all levels think about the topic.
Recently, I asked the question “Do you think that most of your credit union members will need to work during their early retirement years”. Nearly 93% of the respondents said “yes” to that question.
While these results may be overly pessimistic, they are not inconsistent with the results of formal studies of the topic. The Employee Benefit Research Institute’s 2024 Retirement Confidence Survey Report indicated that “75% of workers polled thought that they will work for pay in retirement”.
This should cause some concerns for credit union executives. Certainly, there are members who want to work in retirement to remain busy and relevant in society. However, they shouldn’t need to work to pay their bills.
If my simple poll points toward some semblance of a disconcerting truth, then I encourage credit unions to revisit their financial wellness, financial planning and wealth management offerings to determine how they can better help their members to have a secure retirement. I am here to help, if needed.